Giving Bella+Duke Their Bite Back. A Bold Approach to Paid Social

After a fresh rebrand and successful launch campaign, Bella+Duke needed to inject new energy into their paid social ads.

The goal? To create bold, impactful messaging that would drive customer acquisition on Meta.

Taking an agile, iterative approach, I worked on refining and testing creative concepts in batches, using real performance data to guide design and messaging improvements. By continuously optimising based on insights, we aimed to boost engagement, maximise impact, and ultimately increase conversions.