One Friday afternoon, while tying up some loose ends on some projects, we hear a stranger walk in through the front doors. After introducing himself as Luke Mackay he explained to us he was looking for a second chance at life. It was clear to see he had been through some tough times. But he was trying to start fresh and secure a small amount of government funding for a small cleaning business that would service offices and businesses in the local area. This would be pro-bono work and have very little time commitment from official agency work. We set up a small meeting the following Friday to discuss some options.

In order for the client to get funding he needed proof of business concept and branding. Due to this project being off the books, The agency owner allowed 4 hours of work time to develop a simple brand, logo, business card, and marketing concepts.

As lead designer, I was tasked to develop a single simple logo and word mark, business card and flyer that communicated a clean, professional and trustworthy identity.