SideQuest is a conceptual lifestyle brand that blends the spirit of adventure with a touch of fantasy culture. This unique brand will offer products such as apparel, small board games, and adventure accessories. The brand will embody a fusion of modern design, handcrafted aesthetics, and the playful, welcoming essence of fantasy culture.

Launch a cohesive brand identity that unites outdoor adventure with gaming culture. Differentiate SideQuest in the outdoor and lifestyle markets by embracing both the adventurous spirit of brands like Patagonia and the imaginative, community-driven feel of Dungeons & Dragons. Build recognition and loyalty with a visual identity that appeals to adventure seekers who love small, memorable experiences or side quests.

As a self initiated project, I challenged myself with researching and developing a brand strategy that considers the brand problem and objectives. This would then inform the design and art direction. I followed this development phase with the visual design of the concept brand identity.